28 Taiwan global brands become part of a campaign that promises the lifestyle lovers to get the technology products that fit with their daily lives.
Jakarta, Indonesia; June 7, 2011 - Taiwan External Trade Development Council (TAITRA) Taiwan inaugurated the launch of the CampaignExcellence 2011, which indicates their continuous efforts in providing the best technology products to endorse the lifestyle of consumers Indonesia. Entering its second year, the campaign was conducted under the supervision of the Bureau of Foreign Trade (BOFT) and the Ministry of Economic Affairs (MOEA), Taiwan as well as 28 participating also Taiwan's leading product brands such as Acer, ASUS, BenQ, D-Link,Genius, Gigabyte, Mio, MSI, Optoma, Transcend, Trend Micro and ZyXEL.
Representative of the Taiwan Economic and Trade Office
(Teto) Andrew Hsia said in a statement, "resource-leading Taiwanese technology has created a leading technology products are reliable, innovative, and useful. These products can be accessible by consumers the world, including Indonesia, andhas been awarded and recognized as the best by a panel ineternasional Taiwan Excellence. We are very proud to introduce the products of technology are intended to support the lifestyle of modern man who is very dynamic. "
As one of the major players in the market technology products, Taiwan product brands such as Asus, Acer, and MSI has proved its quality. ProductTaiwan also has established its position as a player in the market sales of smartphones and tablet PCs with ASUS and Acer, Transformer and Iconia. Taiwan also offers technology products of interest. Like the pocket projector from BenQ, a video projector and speaker system for iPhone & iPod from Optoma, LED monitor from Chimei and data storage devices with beautiful packaging ofSILICON POWER, RITEK and Adata.
James Chen, director of TAITRA Jakarta added "products that Taiwan is part of the everyday people of Indonesia, but consumers tend not to realize that the products they use technology as long as this is a product of Taiwan. Quality products from Taiwan are ready to compete to provide the best technology products to consumers around the world andespecially Indonesia, we have an agenda to embrace more closely the buyers of technology products and this lifestyle. "
Taiwan Excellence will embrace the buyer with a range of activities in the leading malls in Jakarta. Taiwan Excellence also has scheduled an online program to approach the consumer, such as Taiwan Excellence contest through Facebook, Twitter @ TaiwanICT, and websiteswww.taiwanexcellence.net. Artist Cathy Sharon is the ambassador of Taiwan Excellence for the second time after 2010. Taiwan Excellence will also join and become part of the Festival Komputer Indonesia (FKI), dated June 8 to 12 2011 in Jakarta Convention Center. Visitors are invited to participate in various activities and shopping at the booth Taiwan Excellence (FKI Booth Stand O).
Brands productswhich became part of their campaign this year is the world's leading. Last year, Acer Inc. came in second place as the largest PC manufacturer in the world. Then ASUSTek, owner of the ASUS brand, has been known as a manufacturer's first netbook on the market. Other manufacturers like D-Link Corp. and ZyXEL Communications Corp. is one of the largest networking products company in the world. Transcendis the producer of memory modules, flash memory cards, USB flash drives, digital music devices, and digital photo frame, is part of the 20 best global brands Taiwan for five years. TrendMicro also well known as a leader in Internet security product market.
Taiwan has 735 electronic companies listed on stock exchanges and is the number onein the category of Information and Communications Technology (ICT) in the year 2010). In his position as a provider of ICT products the world, Taiwan produces 95% of PCs and more than 50% of the outstanding LCD TVs in the world, 88.5% netbok worldwide, and 50.1% of digital cameras (based Market Intelligence & Consulting Institute (MIC) November 2010).
Taiwan has a close relationship with Indonesia. Taiwan was inNine numbers of foreign funds as investors in Indonesia, with a value of U.S. $ 14.04 billion in 2010. Bilateral relations between Indonesia and Taiwan from January to December 2010 in the amount of $ 10.5 billion, or 25.1% increase compared to last year. Indonesia's exports to Taiwan have arrived at the figure $ 6 billion, of which Taiwan imports into Indonesia has reached the figure $ 4.5 billion.
About Taiwan Excellence
Taiwan Excellence, which represents Taiwan in the products of creativity and technological innovation, is a global image that is projected to efforts like Project Integrated Marketing Communication for Brands and Product Promotions Taiwan International (IMC projects) Taiwan in 2011. Advantages like these radiated in many Taiwanese industries, particularly ICT products industry, which manybecome a famous brand in its field. IMC project has been specifically chose 28 brands of ICT products Taiwan for the IMC project, and together, they will represent and work with the Taiwan Excellence in improving the image of the industry and state. IMC project will promote the Taiwan Excellence under the principles of "Reliable", "Innovative", and "Precious".
Bureau of Foreign Trade (BOFT)
BOFT(Bureau of Foreign Trade) was officially established under the Ministry of Economic Affairs (MOEA) (Ministry of Finance) on January 1, 1969. BOFT responsible for making regulations and managing the activities of Taiwan-related international trade. For several decades, the role and position of the BOFT has several times experienced adjustment to compensate for changes in the economic situation andinternational trade. Visit www.trade.gov.tw for more information.
TAITRA
Taiwan External Trade Development Council (TAITRA) is globally known as trade promotion organizations of non-profit organization that Taiwan has more than 50 offices around the world. For over 40 years, TAITRA has been praised for the professional services and exceptional, offering a range of serviceswhich includes a variety of trade-related business needs. Supported by the Taiwan government as well as some industrial and commercial associations, TAITRA has been entrusted with spearheading several government projects including the launch of projects & Integrated Marketing Communication (IMC) for the various brands of Taiwan and the promotion of world-class industry.
TAITRA is also committed to constantly improving its servicesby creating new strategies and more effectively organize events and activities that benefit all parties.
Visit www.taiwantrade.com.tw for more information.